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Responsive Web Design
Modern web designers use an approach called responsive design to produce webpages that dynamically respond to the size of the user’s device. The result is content that adjusts or re-formats to fit the screen. This way all visitors can use the website regardless of the device they access it with.
This is important because mobile traffic accounts for more than half of the total Internet traffic today. This is only going to increase in the future. Quite simply, you just cannot afford ignore the mobile Web user. Point of fact, search engines like Google have placed a significant priority on mobile.
Fast Loading Pages, Happy Users
In addition to reformatting for devices responsive sites generally load more quickly because they have been optimized for better performance. This approach has the added benefit of eliminating the need to rely on multiple designs (in some cases alternative sites) for each device type. Since we develop for multiple platforms at once there is less code and reduced development time.
Keep in mind, factors like page load speed and mobile-friendliness can have a real impact on your pages’ ability to rank in search engines. Websites that load quickly across different devices can rank higher in search results than those that don’t.
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