Make Analytics Actionable
Many digital marketing managers are stuck with hand-me-down, legacy reports that have too much data. Others don’t look at their reporting at all. The first thing we do when working with you is to define your key business objectives and determine the KPI’s for your site. Since this information is key to gauging success we establish benchmarks for ongoing monthly comparisons.
After nailing down the goals and objectives, our team prepares a monthly report that outlines visitor demographics, sources of traffic, content performance and user engagement. Where necessary we take deeper dives into the data and provide explanation for notable changes. Whenever we identify opportunities for improvement we include those in the report each month as well.
Monthly Report Review
Need a little help understanding your analytics and all the information in your reports? We offer clients monthly calls to walk them through the reports and field any questions. We’d be happy to do the same for your team.
Video Production & Digital Storytelling
Video Creative Concepts to Post-Production
Video production is a core part of D2’s heritage. We absolutely believe in the power of video to reach, inform, and influence your customers. We can help you take your story and share it in a way that’s both right on target and makes you say “Wow!” Take a look below for some amazing facts about the power of video, in a video of course.
Video Capabilities In House
Very little of the video production and editing work in our projects gets outsourced. Here’s what on-site capabilities we have in our offices in Central NJ:
- Production studio with green screen
- Three digital editing studios
- Motion graphics, 2D and 3D animation design
- Concept treatments, script writing, storyboarding
- Sound design
Like all video production companies, we also have an extensive network of talent (actors, models, voiceover, etc.), camera crews, casting agencies and other production personnel with whom we work with for large and complex productions.
If you don’t see the style of video you’re looking for, let us know! We have plenty more to show. We’re happy to guide you to an example that suits your needs and objectives. Contact us for more information.
Video Production Process: From Creative Concept to Distribution
Often our clients want something that’s never been done before – especially when it comes to video. Luckily, even the craziest new ideas have a similar process – though occasionally we may have to add a few new steps to the project!
To start the process we’ll want you to tell us 3 things:
- What you want, when you want it, and how much is budgeted.
That’s a great start, but we’ll want to know more:
- What outcome are you looking for?
- Who’s your audience?
- What channels will you use to distribute the video, now and in the future? For example:
- Projected at a meeting?
- Watched from a computer on Youtube or your own website?
- How long will your video(s) be?
- Are there any brand or design guidelines that we’ll be following? Previous video we should match?
- Who are the stakeholders? What will the review process be?
We’ll write up what we hear, and we may even develop an initial creative treatment and run it by you. When we’re in general agreement, we’ll shake hands with a contract or statement of work.
Before shooting, we nail down as many details as we can. This is when we’ll do:
- Script writing (for documentary-style videos, this might be a list of interview subjects and questions, locations to shoot, shots to get, etc.)
- Storyboarding (if needed)
- Casting talent, or scheduling interview subjects
- Booking camera crews, locations, travel
- Set rental, wardrobe purchase
- Testing (i.e. testing special effects makeup on-screen; live action lighting vs. CG; new shooting methods/cameras)
- Fine tuning budgets and timelines
- Working out final specifications for output format, distribution channels, etc.
Your shoot may happen in the studio with sets or against a green screen, or on location as interviews or documentary-style footage. We may use one camera crew or several, or multiple switched cameras at a live event. Shooting can take place over days, weeks, or in a single afternoon. It may involve actors, key opinion leaders (KOLs), a crew of 20 or just a two-person crew with a producer. No matter what, when the shooting’s done, we’ve got the files, backed up and ready to edit.
Some people call this “editing,” but post-production is way more than editing. Here’s some of the things that happen in “post”:
- Screening/logging footage
- Developing “paper” cut: editing notes for editor to work from
- Loading footage into non-linear editing system
- Editing rough cut (simple transitions, rough audio mix with “scratch” voiceover)
- Graphic design
- Video retouching
- Selecting music
- Motion graphics – 2D and 3D animation for transition, backgrounds, or any element that will be computer generated
- Auditioning voiceover talent and recording voiceovers
- Color correction
- Fine cut (more complex transitions, final voiceover)
- Sound design – adding sound effects, music, mixing
- Encoding versions for different display format as well as archival versions
- Final QA