MediMedia Health

Re-branding for a Healthcare Business in Transition

Branding Design & DevelopmentContent DevelopmentWebsite Design & Development

The
Challenge

Our
Approach

The
Result

After the consolidation of several business units, MediMedia needed rebranding to support the company’s integrated services and solutions offerings. Since they needed to hit the ground running, they asked healthcare agency D2 Creative to launch the new brand in just two months. The brand strategy had to be solid and enduring, yet flexible enough to accommodate an organization in transition, as new acquisitions were on the horizon.
We developed a new, iconic, visual identity system that incorporated the service and solutions product architecture as well as the company’s core mission and values. Strong brand cues helped MediMedia Health build brand recognition and brand equity. We developed brand identity guidelines to ensure brand continuity among internal and external teams. The new website (which included a content management system) presented the brand’s product and service offerings. We also supported the sales teams, writing and designing custom PowerPoint presentations for seven product/service groups.
Companies make a big investment in branding and visual identity, and a good brand should be able to stand the test of time. With our healthcare branding expertise, the MediMedia brand is as strong as ever despite its changes over the years.

VISUAL IDENTITY

ICONOGRAPHY

MOOD BOARD

PHOTOGRAPHY

Paragard

Medical Device Marketing Agency Delivers a Fresh Take on an Established Brand

Content DevelopmentWeb Analytics & Measurement

The
Challenge

Our
Approach

The
Result

The Paragard IUD has been sold in the United States for over 30 years, but the brand needed to reinvent itself for today’s market. They had an existing website and content that should be updated to appeal to the needs of today’s women. This new website also had to be designed and built on a relatively short timeline in order to coincide with a major, nationwide marketing push.
Having worked with CooperSurgical (the owners of Paragard) before on medical device marketing projects, we knew what needed to be done. Using existing copy from their website, a number of new claims for the product, and our proposed content strategy, we went to work writing copy for all pages of the new site. We focused on writing SEO-friendly text in a conversational tone to address visitors as peers, instead of using the drier, clinical tone commonly found on pharmaceutical websites. After our suggested content was approved, we made sure to set up the site in such a way that it would be easy to track usage patterns. We’re learning what types of content the audience wants to interact with, what devices our visitors are using (and how they’re using them), and more about what things our visitors want to know about the product. This information helps us create more content in the future, particularly that which addresses common search queries.
Our medical device client was very happy with their redesigned site, which launched a short while before their major marketing campaign. The site continues to do well in organic search, bringing in well-qualified potential users who are considering IUDs after seeing the TV commercial or hearing about them from another source. Additionally, the insights gained from tracking user behavior on the site are informing future marketing efforts, such as creating content even more useful to consumers.

Mood Board

Web Design & Development

Mobile Web Design & Development

Heat Mapping