Multinational Pharmaceutical Company

Simple Speaker Contracting for a Pharmaceutical Giant

App Design & DevelopmentWebsite Design & Development

The
Challenge

Our
Approach

The
Result

Speaker bureau programs connect brands with medical professionals and provide training and resources so that they can in turn promote the brand and its products to other physicians. HCP databases help brands keep track of the names, brand affiliations, and contracts of their promotional speakers. Our client, a multinational pharmaceutical company, found themselves lacking the tools to efficiently manage the speaker bureaus across their many brands. With no tools in place to manage much of the speaker contracting process, brand managers were left manually contacting and updating the contract status for individual speakers. This was time consuming and wasted resources, so the company asked D2 Creative to help streamline the process.
What this pharmaceutical company needed was an application that could handle speaker negotiation and contract information all in one place while simplifying key parts of the contracting process. We designed and built a speaker portal that could handle all aspects of this process right on the platform. This meant that all aspects of the contract could be managed through a single login, even if a speaker was affiliated with multiple brands. We designed the application to allow for a streamlined contracting process of moving speakers from nomination to contract finalizing. Once a speaker created their profile, they could easily view upcoming events and materials provided by each brand. Brand managers could review the info of all speakers nominated for an event within a centralized dashboard and reach out to begin contracting through the portal. All necessary training was available through the application as well. Speakers would be sent training courses directly and given access to event-specific materials once they were complete, ensuring compliance and preparedness. Once contracting was finalized, brand managers and speakers could sign all necessary documents through the platform. Brand managers got automatic reminders on contract status and speaker history, helping them keep on top of their current and previously contracted speakers without any extra work.
The new system gave our client a portal for speaker bureaus that was tailored to their business and capable of managing contracts at a level that off-the-shelf applications couldn’t match. Both brand managers and speakers now have a more effective and efficient way to stay on top of contract obligations and ensure excellent work. With a centralized location for recruiting, contracting, and training speakers, the cost and complexity of managing multiple bureaus were significantly reduced. The client no longer had to resort to Excel spreadsheets and manually contacting speakers, saving time and money through every step of the process.

Web Design & Development

Drag & Drop Editor

COOPERSURGICAL MEDICAL DEVICES

In-services Available Anywhere and Any Time

App Design & DevelopmentDigital MarketingWeb Analytics & Measurement

The
Challenge

Our
Approach

The
Result

From training and mobilizing salesforces to engaging with patients and providers, medical technology companies have relied on face-to-face communication to sell and train users on their products. Throughout the COVID-19 pandemic, face-to-face interactions with hands-on learning, including live case proctoring and in-field training, became nearly impossible. CooperSurgical, a leading medical device company that specializes in women’s healthcare and fertility treatments, needed to digitize in-services in order to provide on-demand training and resources to healthcare providers when in-person access was not available. The company has a large amount of training videos and product literature on their website, but it was not ideal for quick access and use for practical and on-demand training refreshers often needed just prior to performing procedures. Building a native iOS/Android application could solve the issue, but that approach can be expensive and take time to build. Furthermore, native apps require a version for each operating system, with all future updates having to be made independently. Native apps also require users download and install the app on their device.
In order to save budget and lead-time, D2 Creative recommended building a progressive web app (PWA), an emerging approach to app development that uses the same technologies used to build websites, such as HTML, CSS, and JavaScript. Its simple architecture meant that it would be less expensive to produce, and faster to develop and deploy, compared to a native app, but with nearly identical functionality. Users could access the PWA on any connected device and view information without having to download an application. Their user experience with a PWA is nearly identical to that of a native app; there are no typical web-browsing tools, like an address bar, disrupting the in-app experience. The team at CooperSurgical agreed that a PWA would be the preferred option as it allowed for more flexibility, less complexity, and faster time-to-market. Our team produced an HTML5 PWA supported by Google Firebase. The app can be used on any connected mobile device, without requiring user installations.
After launching the progressive web app, CooperSurgical was able to make necessary product training information, normally shared during comprehensive in-services, available at the tap of a screen. With the in-service PWA, surgeons can watch videos, learn how to use a device or how to clean it, and view or download instructions directly to their devices. The app also “remembers” previous visits so that providers can quickly revisit materials they need to repeatedly reference. In the event that a provider had a specific question or wanted to buy more product, D2 Creative added a convenient “Find a Rep” button that connects the user to the right representative based on their location and product of interest. This in-service PWA launched with a handful of CooperSurgical’s dozens of brands. Since scalability is built in as more products are added to the app, the interface will evolve to continue to offer a streamlined user experience, allowing users to locate information by practice or procedure.

App Design & Development

FUJIFILM MEDICAL SYSTEMS

Brand Positioning for Medical Devices through Digital Storytelling

App Design & DevelopmentVideo Production & Storytelling

The
Challenge

Our
Approach

The
Result

Standing out in a crowded landscape of competitors is always difficult. Fujifilm Medical Systems came to us with a three-fold challenge: reduce the cost of transporting entire x-ray suites to events, provide engaging content that demonstrates their latest technology, and create a “wow” factor to draw customers into their show booth at the Radiological Society of North America (RSNA) annual conference.
To address these challenges, we modeled two virtual imaging suites that helped customers get “hands on” with the equipment. 3D-rendered versions of the FDR D-EVO Suite II and FDR ACSELERATE allowed customers to understand the benefits of complex new technology and view animation showing how the system creates sharper images with a lower dose of radiation. The virtual exhibit also allowed users to interact with the equipment in ways that would not be possible with live x-ray equipment. Booth visitors were able to see the product in use, view final xray images, and get a glimpse of the technology inside the machine that makes it all possible.
Our application was prominently displayed on a 3×3 matrixed video wall with three touch-screen kiosks that allowed multiple users to interact with the display at the same time. With this innovative approach to the display of “big iron”, Fujifilm’s booth drew large crowds and provided a unique user experience that positioned the brand as a stand out amongst their competitors. We’ve since updated this application several times to add new products. We also created a version for tablets for use by their sales force.

Interactive Video Wall

TOUCH-SCREEN VIDEO PANELS

Healthcare Company

App Development for Medical Education Platforms

App Design & DevelopmentVideo Production & Storytelling

The
Challenge

Our
Approach

The
Result

The impact of Type 2 diabetes on a patient changes over time and is directly related to age, weight, and lifestyle choices. D2 Creative was tasked with developing an interactive tool for key opinion leaders to use during speaker bureau programs that would demonstrate the effects of the disease and incite discussion among physicians. Rather than simply supporting discussions around a single drug, this program needed to cover the company’s full diabetes portfolio.
We wanted to create virtual patients that speakers could manipulate based on the topic of a particular discussion. But virtual patients are often computer-generated and lack empathy. To convey a more powerful message—and create a “Wow!” factor, we enlisted the renowned team of make-up artists from Saturday Night Live to transform a diverse group of actors representing different patient types. Using prosthetics and a matrix of ages, Body Mass Indices, and A1C levels, we each actor underwent 16 makeup sessions to represent distinct ‘stages’ in the life of a diabetic patient based on specific paths they might take. Scientific 3D animation was also incorporated to help tell the patients’ stories at a cellular level.
We created a user-friendly interactive app that allows a speaker to select a patient type and then manipulate—in real time—attributes including age, BMI and A1C. This allows the audience to watch the patient age and gain or lose weight with time. The virtual patient can then be seen in the exam room, providing answers to questions. With this technology, we were able to deliver a powerful, on-label message that was truly disruptive in the world of dinner meetings. This app is just one of a suite of tools included in D2 Creative’s professional medical education & speaker bureau management platform.

Interactive Application

SIMULATED PATIENT LIFE STAGES

Video

Virtual Diabetes Patient – Behind the Scenes