This Year, Consider These Medical Device Industry Trends

D2 Creative has compiled the top trends we believe companies should consider throughout the remainder of 2022.

Trend: Wearable Technology Devices

Two fingers pressing the Apple watch home button showing the home screen.

Now more than ever, consumers are wearing medical devices like watches and wristbands – namely, Apple Watch, Samsung, Fitbit, etc. Users get the benefits of tracking their heart rates (sometimes even blood pressure, depending on what apps they download) and blood oxygen levels, as well as measuring activity levels and calorie expenditure through exercise output. Consumers can keep track of health records over time and quickly send out emergency calls/alerts if in a dire health situation.

The normalization of wearable devices has made consumers more comfortable using medical devices at home. However, companies need to create the right educational content to ensure all providers and their patients are able to utilize the technology correctly. Read a case study included in our whitepaper.

Two fingers pressing the Apple watch home button showing the home screen.

Trend: Virtual Reality/Augmented Reality

Virtual Reality (VR) and Augmented Reality (AR) can serve many functions in the medical device and life sciences industry. For example, VR and AR can help physicians and surgeons practice their medical care in real-time. They can plug into an environment to practice certain skills or use virtual calculators to see the cost-benefit analysis of implementing new technologies.

Companies that already leverage VR and AR experiences can market and promote themselves by highlighting the benefits of this trend in social media posts, specifically patient and physician case studies, as well as videos demonstrating the use of this technology in their practice. Download the whitepaper for a case study, as well as other industry trends and stats.

Trend: Remote Meetings

We saw the sharp rise of telemedicine during the pandemic, and patients are more open to this experience in their healthcare. Similarly, HCPs expect at least some of their meetings with sales professionals to continue virtually. There’s still room for medical device and life science companies to optimize how they leverage platforms and applications to conduct calls. This can include the use of video and call meeting software, as well as organizational platforms that keep track of patient and vendor appointments and keeps data secure.

Trend: Increased Digital Engagement

Even as the world reopens, medical device organizations must continue to embrace digital marketing and sales channels. 84% of surveyed healthcare providers found a new sales model that incorporates online self-service and virtual interactions to be as, if not more, effective than the pre-pandemic model (Accenture, 2021). Digital marketing services from an agency that specializes in medical device and life science organizations can get companies in touch with other businesses and consumers that want their products and services.

President of D2 Creative, Mike DeFabrizio, discusses the thriving partnership between D2 Creative and Veeva Systems, and what it means for D2 clients.

What is D2’s relationship with Veeva Systems?

Veeva is a leading provider of software solutions for the global life sciences industry, and our agency specializes in development, marketing, and communications in life sciences as well as the medical devices and technology industries. Many of our clients use Veeva, and have looked to us to make a great solution work even better for their sales teams.

D2 and Veeva have been working together for a number of years. We are a technology and multi-channel content partner with Veeva, and in 2021 our integration with CRM/CLM was certified by Veeva. Through the content partnership program, D2’s staff holds business and technical certifications in CLM, Approved Email, Engage Meeting, and Engage for Portals. As part of our technology partnership, members of D2’s development team obtained white belt certification in both CRM and Vault.

What is Dynamic CLM Integration?

Our team had a specific pain point to solve: How can life sciences companies smoothly integrate outside data into Veeva? We created the Dynamic CLM Integration, a Veeva-certified technology solution, to push this external data into Veeva, making it available for use in presentations or to better inform reporting. Learn More.

Why Does Certification Matter?

Being a Silver Certified Technology Partner means that we’ve met stringent criteria to provide a proven, validated, and certified integration with Veeva. Silver Certified Partners must have Veeva-trained employees, reference-able customers, and continuously work with Veeva’s product team to maintain their certified integration.

What’s Next for D2 and Veeva?

On top of our Dynamic CLM Integration, D2 Creative offers our clients multi-channel content partner services, enhanced Approved Email, content creation and publishing management, and custom development within Veeva. This is in addition to our standard digital agency offerings which include in-house brand building, digital marketing, video production, and other marketing support. There are plenty of opportunities for our current clients who use Veeva, as well as new clients, to take Veeva to the next level.