Tradeshows remain invaluable opportunities for MedTech and medical device companies to showcase innovation and expertise while building connections with prospects, leads, and clients. But to maximize impact, navigating these events requires a strategic approach. Here are our key strategies to ensure that your participation in tradeshows is not a mere appearance, but a powerful statement of your brand’s commitment to advancement and excellence.
The role of digital marketing in MedTech has become more prominent in the last few years, and marketing leaders at MedTech startups need to focus on a few key elements in order to attract and retain customers, build awareness, and drive revenue growth.
Branding –Branding is extremely important for a MedTech startup, as it plays a critical role in shaping how the company is perceived by its target audience, investors, and stakeholders. A strong brand can differentiate the company from competitors, build trust with customers, and establish a unique identity in the marketplace.
Website –The website is the primary digital asset of the company, and it should be optimized for user experience and lead generation. MedTech leaders should work to ensure that the website is designed to be mobile-friendly, fast-loading, and informative, and features clear calls-to-action throughout.
Search Engine Optimization (SEO) –The website must also be optimized for search. It is important for your SEO strategy to involve identifying the most relevant keywords and phrases related to your products and services, and optimizing your website content to rank higher in search engine results pages (SERPs). This would include both on-page (such as updating headlines and copy on the page) and off-page optimization techniques (such as improving site performance, adding or updating metadata, etc.).
Content Marketing –Brands need to quickly establish themselves as thought leaders. In order to accomplish this, MedTech startups should focus on creating and sharing high-quality, informative content across blogs, social media, and email marketing to engage with potential customers and build brand awareness. The content should be designed to educate and inform your target audience about your products, their benefits, and the problems they solve.
Social Media Marketing –Use social media platforms like LinkedIn to build a community of followers, share content, and engage with potential customers. Lean heavily into organic strategies and tactics when all you have is time and talent, developing a strategy to create a healthy mix of regularly published content. Leverage paid ads to grow even faster, with tactics like follower ads or boosting high-priority content to get it in front of people who don’t follow you yet but should.
Email Marketing –Build email campaigns to nurture leads and keep existing customers informed. Newsletters, new content announcements, product updates, new services, and other promotional materials all help keep subscribers engaged.
Web Analytics – Leverage various tools and platforms to measure the effectiveness of your digital campaigns, so that you know what’s working and what needs improvement. Based on insights gained from the data analysis, you can make adjustments to your campaigns, website, social media content, and other digital tactics to optimize performance.
Overall, the digital marketing strategy for MedTech startups should prioritize creating valuable content, engaging with potential customers across various digital channels, and measuring and optimizing your efforts to achieve your business objectives. Did you know? D2 Creative offers brand and digital marketing packages for MedTech startups to get your brand to market faster with a cohesive look and message. Reach out to learn more.
D2 Creative has compiled the top trends we believe companies should consider throughout the remainder of 2022.
Now more than ever, consumers are wearing medical devices like watches and wristbands – namely, Apple Watch, Samsung, Fitbit, etc. Users get the benefits of tracking their heart rates (sometimes even blood pressure, depending on what apps they download) and blood oxygen levels, as well as measuring activity levels and calorie expenditure through exercise output. Consumers can keep track of health records over time and quickly send out emergency calls/alerts if in a dire health situation.
The normalization of wearable devices has made consumers more comfortable using medical devices at home. However, companies need to create the right educational content to ensure all providers and their patients are able to utilize the technology correctly. Read a case study included in our whitepaper.
Virtual Reality (VR) and Augmented Reality (AR) can serve many functions in the medical device and life sciences industry. For example, VR and AR can help physicians and surgeons practice their medical care in real-time. They can plug into an environment to practice certain skills or use virtual calculators to see the cost-benefit analysis of implementing new technologies.
Companies that already leverage VR and AR experiences can market and promote themselves by highlighting the benefits of this trend in social media posts, specifically patient and physician case studies, as well as videos demonstrating the use of this technology in their practice. Download the whitepaper for a case study, as well as other industry trends and stats.
We saw the sharp rise of telemedicine during the pandemic, and patients are more open to this experience in their healthcare. Similarly, HCPs expect at least some of their meetings with sales professionals to continue virtually. There’s still room for medical device and life science companies to optimize how they leverage platforms and applications to conduct calls. This can include the use of video and call meeting software, as well as organizational platforms that keep track of patient and vendor appointments and keeps data secure.
Even as the world reopens, medical device organizations must continue to embrace digital marketing and sales channels. 84% of surveyed healthcare providers found a new sales model that incorporates online self-service and virtual interactions to be as, if not more, effective than the pre-pandemic model (Accenture, 2021). Digital marketing services from an agency that specializes in medical device and life science organizations can get companies in touch with other businesses and consumers that want their products and services.
