TRIOSE

Digital Marketing for a Challenger Brand

Campaign DevelopmentMarketing Strategy

The
Challenge

Our
Approach

The
Result

Fresh branding helped TRIOSE find its niche, but the growing healthcare logistics company still needed a way to get its new messaging in front of healthcare systems. Competing against 800-pound industry gorillas, it was a struggle to cut through and show audiences the unique benefits TRIOSE offers. Fortunately, our campaign was designed to do just that.

Our strategy was a multi-faceted campaign designed to both raise awareness of TRIOSE as a whole and hone in on specific decision makers that we could turn into leads. This began with the production of four campaign-specific landing pages. Using the language and differentiation of our earlier branding development, these pages were designed to bring TRIOSE’s many unique benefits to the forefront of our audience’s attention.

Getting the right eyes on these landing pages called for an intelligent game plan for the Google and LinkedIn ads designed to support our video campaign. We strategically chose our targeting based on both the goals of the ads and the audiences we wanted to reach platform to platform. This meant a broad, behavior-based targeting on Google, paired with LinkedIn paid ads with targeting that narrowed in on the specific job titles, companies, and demographics determined to be our most likely and important leads. We also leveraged programmatic display advertising, geotargeting specific businesses by their physical locations and IP addresses.

Finally, these efforts were supported by a far-reaching email campaign targeting the most important job titles and industries identified. This allowed us to reach hundreds of thousands of additional prospects in their target audience.

By putting the focus on TRIOSE’s truly unique benefits, this campaign cut through the noise of their larger competitors and put more eyes on TRIOSE than ever before. This meant TRIOSE could leverage its new brand to introduce more healthcare systems to their custom, personal approach to logistics.

Email Campaign

Landing Page

MOBILE LANDING PAGES

DISPLAY ADS

DISPLAY ADS

Fujifilm Medical Systems

Campaign Development for a Broad-reaching Product Launch

Campaign DevelopmentPrint DesignTrade Show SupportWebsite Design & Development

The
Challenge

Our
Approach

The
Result

The Result Fujifilm approached D2 Creative in anticipation of the launch of a new digital mammography product. Their new Aspire low-dose x-ray technology simplified breast imaging with smart controls and shortcuts. It also minimized patient discomfort and anxiety (compared to traditional mammograms) with a flexible, slotted, and tilted paddle design. Increased detection sensitivity made it easier to capture information while minimizing the patient x-ray dose. Fujifilm needed to present these imaging, operational, and patient benefits to multiple audiences including administrators, radiologists, technicians, patients and referring clinicians. With a single, broad-reaching campaign our task was to uniquely position Fujifilm in the women’s health space.
D2 Creative’s first step was to take Fujifilm’s marketing team through a comprehensive campaign development workshop to understand the campaign objectives, measurements for success and core brand attributes. Our solution took shape in “The Vital Campaign”. Using a common tagline to address Fujifilm’s diverse audiences allowed us to direct an appropriate, focused message to each specific audience. From Here, the “Because ____ is vital,” was born.
The Aspire campaign’s launch included a product website, email campaign, and sales kit. We also developed large format print graphics and an animated video demonstrating the innovative technology. This video was featured at the annual Radiology Society of North America (RSNA) conference, but can also be used to promote the product on social media or in client presentations. To help end users promote the product in their practices, we also developed an on-demand, innovative and customizable, strategy. This allows imaging centers to access compliant, Aspire-branded marketing and patient outreach materials through a secure website. Once customized with their own brand identities, product owners can download or print on-demand from the website.

Campaign Development

Mood Board

Web Design & Development

Sell Sheet