As part of an overall campaign, we developed 4 short videos: one testimonial video, and three videos to highlight specific feature sets.
The shooting script and schedule were ambitious, but no match for our crew and talent. Shooting on location in a bustling hospital, we shot 34 setups in one day (video-speak for ‘That’s unheard of!’).
We also designed an animated opening and added sound design to make the action pop.
The email campaign for the videos drove hundreds of potential customers to the site. Once they were there, the videos were watched – engagement rates for the videos averaged over 70%. This video is the most popular video on our client’s website and YouTube channel— having been viewed more than 3 times more than any other video on their channel.