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Product Demonstration Video Shot on Location

The challenge


The challenge

More than half of marketing professionals cite video as the content providing the best ROI. Fujifilm Medical Systems wanted to capitalize on this fact. For the launch of its new mobile x-ray system, the company tasked D2 Creative with creating a video to showcase how convenient it is to use Fujifilm’s new technology in a busy hospital.

Our approach

As part of an overall campaign, we developed 4 short videos: one testimonial video, and three videos to highlight specific feature sets.

The shooting script and schedule were ambitious, but no match for our crew and talent. Shooting on location in a bustling hospital, we shot 34 setups in one day. We also designed an animated opening and added sound design to make the action pop.

The result

An email campaign drove visitors to the product site where the videos were prominently featured. Engagement rates for the videos averaged over 70%. This video series represents the most popular videos on our client’s website and on their YouTube channel, where it’s been viewed 3 times more than any other video on their channel.