We help plan, build & execute Digital Marketing
D2 can support your team’s digital marketing at any level, from strategic planning services through day-to-day publishing. Our experts will help you create and implement your programs. After they launch, we’ll monitor their performance and provide ongoing reporting and analysis to your team. No more wondering if your efforts ‘worked’ or if you need to modify your approach.
From a strategic standpoint we help you:
- Understand the digital landscape and terminology
- Establish goals and objectives
- Evaluate your competitors
- Determine the most effective tactics for your market
- Develop and implement an achievable plan
- Measure & analyze the results
We have no proprietary approach or software platform to sell. D2 Creative just sticks with proven, best-practice tactics that get you results.
Content Marketing, Simplified
Search engine algorithms are becoming more and more sophisticated, but one thing hasn’t changed: Content is still king.
Data shows us that the most fruitful source of traffic and leads for your business will arrive from search engines. The problem is your competitors’ products and services may appear to be just as good as yours. They probably have websites and send emails to potential customers just like you do.
How do you stand out? You can start by producing content that helps customers throughout the buying process, whether they are just learning about your products and services or have narrowed their selection down to three suppliers. If you create content that educates and helps people make decisions, you’ll be rewarded for it. This is content marketing.
A partnership with an experienced digital agency like D2 Creative will ensure you have a content marketing strategy that is both realistic and effective. Working with you we’ll:
- Ensure that your objectives and expectations are aligned
- Determine what information customers need
- Review existing content and materials
- Identify content gaps and opportunities
- Assess internal resource availability
- Create initial content
- Publish and measure performance
Content Creation & Publishing
Like most marketers, you probably aren’t short on ideas – just short on time. To make matters worse, there is no such thing as “finished” in the digital world. Constant improvement and enhancement is the norm. Updating the content on your site every 4-6 months is not an effective approach.
While our clients universally understand the value and importance continuing to create content they often struggle to consistently produce and publish it.
D2 can help. We work with your team to identify and generate content for your website, blog or social media presence on an ongoing basis. First we’ll review the materials you have and learn about your business and customers, and we’ll recommend content and a publishing schedule to keep you ahead of the competition.
Common content we produce includes:
- Marketing emails
- Ad copy / ad creative
- Site graphics
- White papers
If you already have an Web presence, or a campaign up and running that you haven’t been able to give the attention it needs, talk to us. D2 provides day-to-day content publishing services to all of our clients.
Our publishing services include:
- Website content updates
- Blog article writing and publishing
- Social presence publishing (Facebook, Twitter, YouTube)
- Email marketing
Lead Generation & Landing Pages
Even though our clients come from across a wide spectrum of industries, they all have one thing in common: they all need leads. Leads for their sales people, leads for potential members or employees, and even leads for financial supporters and donors.
Over the years, we’ve implemented numerous lead generation programs for our clients, from planning outreach efforts to building custom landing pages. In order to build a successful program, we start by meeting with our client to define goals and objectives. From there, we develop a customized lead generation program, which can include:
- Campaign development
- Defining KPIs to measure performance
- Copywriting and content creation
- Landing page build out
- Outreach (Email, direct mail, print)
- Measurement and reporting