510k Approval is Pending for your Medical Device. Is Your Launch Strategy Ready?
Launching a medical device is complex. Even when the product is finalized and approved, many launches underperform – not because the product lacks value, but because messaging is unclear, the strategy is misaligned or launch materials don’t drive adoption.
D2 Creative’s Medical Device Launch Success Program provides structured support for marketing teams to execute successful launches, turning complex science into clear, actionable campaigns that engage clinicians, C-suite, procurement, and, where appropriate, patients.
What is a Medical Device Product Launch Program?
A Product Launch Program is a structured framework that helps life sciences marketing teams:
- Align internal stakeholders around a unified launch strategy
- Translate complex product science into clear, compliant messaging
- Create assets that support both digital campaigns and sales teams
- Plan and execute campaigns that drive awareness, engagement, and adoption
D2 Creative’s program combines 20+ years of life sciences marketing experience with a full-service, in-house team to deliver measurable results.
Why Medical Device Launches Fall Short
Common reasons that product launches underperform include:
- Unclear messaging: Complex information is not effectively communicated to audiences
- Misaligned strategy: Internal teams and stakeholders are not fully coordinated
- Incomplete launch materials: Assets that support campaigns, sales, and regulatory requirements are not available
By addressing these challenges, D2 Creative helps marketing teams launch with confidence and clarity.
How D2 Creative’s Product Launch Success Program Works
Step 1: Uncover the Why
Our team reviews existing product materials, analyzes competitors, and interviews key stakeholders to identify what makes a product unique and necessary.
Step 2: Craft the Story
We distill product value and benefits into unique and clear, persuasive messaging and visuals that resonate with audiences like clinicians, hospital administrators, laboratorians, and IT.
Step 3: Build the Launch Plan
Our team creates a comprehensive marketing strategy with defined audiences, channels, timelines, and campaign assets. This ensures the entire team has a clear roadmap for launch.
Step 4: Activate and Execute
We develop creative assets, deploy campaigns, and equip sales teams with tools to drive awareness, engagement, and adoption.
Typical Launch Campaign Deliverables
Every launch is customized based on your team’s resources. Typical deliverables include:
- Messaging frameworks and positioning documents
- Launch campaign plan and timelines
- Creative assets: videos, brochures, digital ads, email sequences
- Website or landing page design and development
- Sales enablement tools
- Trade show assets
- Launch measurement and optimization recommendations
Frequently Asked Questions (FAQ)
Q: Who would benefit from a Product Launch Success Program?
A: Marketing teams preparing for a new medical device launch, especially those needing support with strategy, messaging, and/or campaign execution.
Q: How does D2 Creative ensure regulatory compliance?
A: We work with your approved claims to ensure all messaging and creative assets are compliant and aligned with your organization’s MedLegal requirements. Our team is fully familiar with life sciences regulatory standards.
Q: Can this program be customized?
A: Yes. Every plan is developed to reflect the client’s resources, budget, capabilities, goals, and timelines.
Q: What types of campaigns or tactics can be executed?
A: D2 Creative runs integrated campaigns – strategic, multi-channel programs that deliver a consistent message across all touchpoints. Tactics are tailored to your goals and audience, and can include digital ads, social media marketing, trade show experiences, email campaigns, videos, brochures, web pages/sites, print ads, and sales enablement tools. This integrated approach ensures all elements work together to drive awareness, engagement, and measurable results.
Q: How do I measure success?
A: We provide recommendations for your team to track awareness, engagement, adoption, and ROI, tailored to your launch objectives. We can provide monthly/quarterly performance reports, if we are executing tactics on your behalf.
Why Partner with D2 Creative?
- 20+ years of life sciences marketing experience
- Deep expertise in MedTech and medical device launches
- Full-service, in-house team: strategy, creative, content, technology
- Proven results with dozens of successful launches
Get Ready to Launch
Book a Call: Discuss your goals, timeline, and support needs. Pricing is tailored to your launch.
Prepare First: Download our Product Launch Checklist to see the key steps top-performing teams take.
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