Tradeshows remain invaluable opportunities for MedTech and medical device companies to showcase innovation and expertise while building connections with prospects, leads, and clients. But to maximize impact, navigating these events requires a strategic approach. Here are our key strategies to ensure that your participation in tradeshows is not a mere appearance, but a powerful statement of your brand’s commitment to advancement and excellence.
D2 Creative has compiled the top trends we believe companies should consider throughout the remainder of 2025.
Health and life science companies are tasked with communicating complex scientific concepts to non-expert audiences, such as patients, caregivers, sales reps, and marketers. Video serves as an effective medium for making these challenging subjects accessible to all audiences, employing the use of audio breakdowns, visual demonstrations, and scientific animations. Video also presents opportunities to establish brand trust through the use of interviews with subject matter experts (scientists, researchers, doctors) and patients with firsthand experiences.
As AI ubiquity elevates skepticism around medical content online, the demand for authentic, accurate information produced by humans rises. Video is the perfect medium to answer this demand. By demystifying the complex and humanizing the confusing with compassionate yet authoritative voices, brands can increase their credibility, authenticity, and audience comprehension. For more information on the advantages of video as a medium for life science companies, check out our recent whitepaper.
Speaking of AI, AI tools are increasingly being leveraged by life science companies in marketing via generation and automation. Generative AI tools can help brands produce content for social media and other marketing channels, but without thorough oversight, this can be risky. A more advantageous application of AI has proven to be in marketing automation, where AI tools are used to automate routine tasks (sending emails, tracking customer interactions, managing social media posting schedules), freeing up time that marketing teams can spend on more specialized activities. AI automation tools can also be used to analyze data trends across several audience vectors. This information can then be used to aid in audience segmentation and targeting.
Personalized messaging continues to dominate marketing trends in 2025, but crafting it requires a thoughtful approach to avoid the feeling of invading your audience’s privacy. Life science companies must strike a balance between thoroughly understanding/catering to their audiences and overstepping health data boundaries.
This is another area where AI tools, specifically those that analyze audience data, will remain crucial. A healthy mix of automation to gather data and human insight driven by said data can create campaigns that are guaranteed to resonate with audiences without making them feel targeted.
To learn more about personalization strategies like audience segmentation, content tailoring, and ad retargeting, check out our digital glossary.
President of D2 Creative, Mike DeFabrizio, discusses the thriving partnership between D2 Creative and Veeva Systems, and what it means for D2 clients.
Veeva is a leading provider of software solutions for the global life sciences industry, and our agency specializes in development, marketing, and communications in life sciences as well as the medical devices and technology industries. Many of our clients use Veeva, and have looked to us to make a great solution work even better for their sales teams.
D2 and Veeva have been working together for a number of years. We are a technology and multi-channel content partner with Veeva, and in 2021 our integration with CRM/CLM was certified by Veeva. Through the content partnership program, D2’s staff holds business and technical certifications in CLM, Approved Email, Engage Meeting, and Engage for Portals. As part of our technology partnership, members of D2’s development team obtained white belt certification in both CRM and Vault.
Our team had a specific pain point to solve: How can life sciences companies smoothly integrate outside data into Veeva? We created the Dynamic CLM Integration, a Veeva-certified technology solution, to push this external data into Veeva, making it available for use in presentations or to better inform reporting.
Being a Silver Certified Technology Partner means that we’ve met stringent criteria to provide a proven, validated, and certified integration with Veeva. Silver Certified Partners must have Veeva-trained employees, reference-able customers, and continuously work with Veeva’s product team to maintain their certified integration.
On top of our Dynamic CLM Integration, D2 Creative offers our clients multi-channel content partner services, enhanced Approved Email, content creation and publishing management, and custom development within Veeva. This is in addition to our standard digital agency offerings which include in-house brand building, digital marketing, video production, and other marketing support. There are plenty of opportunities for our current clients who use Veeva, as well as new clients, to take Veeva to the next level.
