Often our clients want something that’s never been done before – especially when it comes to video. Luckily, even the craziest new ideas have a similar process – though occasionally we may have to add a few new steps to the project!
To start the process we’ll want you to tell us 3 things:
- What you want, when you want it, and how much is budgeted.
That’s a great start, but we’ll want to know more:
- What outcome are you looking for?
- Who’s your audience?
- What channels will you use to distribute the video, now and in the future? For example:
- Projected at a meeting?
- Watched from a computer on Youtube or your own website?
- How long will your video(s) be?
- Are there any brand or design guidelines that we’ll be following? Previous video we should match?
- Who are the stakeholders? What will the review process be?
We’ll write up what we hear, and we may even develop an initial creative treatment and run it by you. When we’re in general agreement, we’ll shake hands with a contract or statement of work.
Before shooting, we nail down as many details as we can. This is when we’ll do:
- Script writing (for documentary-style videos, this might be a list of interview subjects and questions, locations to shoot, shots to get, etc.)
- Storyboarding (if needed)
- Casting talent, or scheduling interview subjects
- Booking camera crews, locations, travel
- Set rental, wardrobe purchase
- Testing (i.e. testing special effects makeup on-screen; live action lighting vs. CG; new shooting methods/cameras)
- Fine tuning budgets and timelines
- Working out final specifications for output format, distribution channels, etc.
Your shoot may happen in the studio with sets or against a green screen, or on location as interviews or documentary-style footage. We may use one camera crew or several, or multiple switched cameras at a live event. Shooting can take place over days, weeks, or in a single afternoon. It may involve actors, key opinion leaders (KOLs), a crew of 20 or just a two-person crew with a producer. No matter what, when the shooting’s done, we’ve got the files, backed up and ready to edit.
Some people call this “editing,” but post-production is way more than editing. Here’s some of the things that happen in “post”:
- Screening/logging footage
- Developing “paper” cut: editing notes for editor to work from
- Loading footage into non-linear editing system
- Editing rough cut (simple transitions, rough audio mix with “scratch” voiceover)
- Graphic design
- Video retouching
- Selecting music
- Motion graphics – 2D and 3D animation for transition, backgrounds, or any element that will be computer generated
- Auditioning voiceover talent and recording voiceovers
- Color correction
- Fine cut (more complex transitions, final voiceover)
- Sound design – adding sound effects, music, mixing
- Encoding versions for different display format as well as archival versions
- Final QA