QOLOGY

Website Design to Drive Engagement and Sub­scriptions

Website Design & Development

The
Challenge

Our
Approach

The
Result

Our client had an existing, peer-to-peer professional networking website. They asked us to explore ways to increase subscription rates and generate more user activity.

Our design and UI/UX teams performed an analysis of the design elements and quickly determined there were a number of opportunities for improvement. We found the user interface was cluttered. A large number of elements made it confusing and difficult for visitors to understand how to use the site.

Secondly, the imagery and color palette didn’t convey to users the professional attitude the brand wanted to project. Finally, we felt it was very important to develop a more compelling value proposition to further reinforce a positive user experience.

Starting with these changes, we set out to create a site with a modern look that would be easy for users to navigate, regardless of device or platform.

During our initial analysis, we also collected valuable data on mobile-user behavior and how the site search tool was being used.

The new website design is responsive and easier to use. When we developed the new UI, we made sure to place site search front and center and to streamline the experience for mobile users. All of these changes resulted in a site that encouraged greater interaction, ultimately leading to an increase in usage and subscriptions.

MOOD BOARD

Qology mood board with color palete swatches, different button styles and colors, UI Patterns, and Typography.

WIREFRAMES

Qology wireframe webpage, black and white.
Qology webpage, black and white. Qology webpage, black and white.
Qology wireframe webpage, black and white. Qology web page with notifications, rewards, profile, etc. black and white.

WEB DESIGN & DEVELOPMENT

Qology desktop web page with posts for Allergy, Asthma & Immunology and ads on page.
Qology web page, Allergy, Asthma & Immunology article posts list. Qology webpage search results.
Qology desktop web page with posts for Allergy, Asthma & Immunology and ads on page. Qology desktop web page with list of search results and ads on page.

MOBILE WEB DESIGN & DEVELOPMENT

Qology Mobile webpage app with search function, join and login buttons.
Mobile webpage for Qology, with featured article at top and other tabs for news articles, notifications, rewards, and medical news.
Qology Mobile webpage with search function, menu button, and fields to post questions to Qology.
Qology Mobile webpage app with search function, join and login buttons. Mobile webpage for Qology, with featured article at top and other tabs for news articles, notifications, rewards, and medical news. Qology Mobile webpage with search function, menu button, and fields to post questions to Qology.

Let’s Connect

Let’s Connect

New Business

Mike DeFabrizio
732-539-2257
Email Mike

Careers

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Location

28 Worlds Fair Drive
Somerset, NJ
08873

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    D2 Creative is a Certified Women-owned Minority-owned Business. ©

    D2 Creative is a Certified Women-owned Minority-owned Business.

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     D2 Creative. All Rights Reserved.