Social Media Marketing, Content Strategy

Before teaming up with D2 Creative, HemoSonics wanted to improve their digital presence. Their paid search campaigns weren’t delivering the results they expected. On LinkedIn, posts were sporadic, mostly event-related, and weren’t sparking meaningful engagement.

For a company working to reach healthcare professionals and build awareness around an innovative technology, this meant potential missed opportunities. They needed more than just ads and the occasional post; they needed a connected, consistent strategy that could attract the right audience, build trust, and ultimately generate quality leads.

Overall, HemoSonics aimed to refine their lead generation through a comprehensive omnichannel strategy, which also involved enhancing their website functionality and content to more effectively foster trust and nurture leads.

D2 Creative implemented a comprehensive omnichannel digital marketing strategy to revitalize HemoSonics’ digital presence and refine lead generation.

For social media, D2 Creative launched an overhaul of the LinkedIn strategy to transform it into a strategic growth tool. This approach involved establishing a consistent posting schedule and introducing Content Pillars to ensure a rotation of educational and thought leadership topics. The D2 team increased posting frequency and strategically boosted content to key audiences, such as trauma and cardiovascular surgeons, while refining paid targeting.

Regarding paid advertising, the strategy focused on enhancing underperforming Google Search campaigns. This required conducting comprehensive keyword research, restructuring ad groups, and crafting new ad copy.

Finally, D2 Creative optimized the website to nurture leads by implementing customer portal functionality, integrating awards and accolades, and incorporating lead-gen software for accelerated sales follow-up.

The strategic collaboration resulted in significant growth across HemoSonics’ digital channels in a year.

The most notable success was the overhaul of the LinkedIn strategy. Organic efforts achieved massive growth, including significant increases in clicks and engagement as well as new followers. This transformative work achieved formal recognition by winning a 2025 Vega Gold Award for Digital Marketing (Campaign) – Social Campaign.

Beyond social media, website optimization efforts led to an increase in overall website traffic website form submissions doubled. The website also gained key features like a dedicated Customer Support Portal and accelerated sales follow-up capabilities.

Furthermore, optimized Google Search campaign conversions doubled.

Overall, the growth positioned HemoSonics as a more visible and trusted voice among healthcare professionals.