COOPERSURGICAL MEDICAL DEVICES

Boost Sales with a Simplified User Experience

SEO & SEMWeb Analytics & MeasurementWebsite Design & Development

The
Challenge

Our
Approach

The
Result

When site visits and sales are closely connected, it’s important to create a user experience with clear and accessible navigation and design, regardless of the device. D2 Creative was charged with the task of simplifying our client’s catalog site – with over 2,000 products – and reimagining their education and customer service areas.

To create this catalog site, we developed a more logical site structure with simplified navigation that requires fewer clicks to locate products. In doing so, we were also able to create an education center and video library for customers seeking more information about CooperSurgical’s products.

And while much of the focus is on the consumer’s experience, we also needed to ensure the website was simple to update. We built the product section on an eCommerce platform, streamlining the experience with intuitive navigation, allowing the client to maintain their product catalog.

With an intuitive and efficient redesign, we created a website that provides a welcoming user experience to consumers while positioning the client as a leader in their field. As a direct result:

  • There are fewer online service inquiries, as customers get more of the information they need through the site.
  • Traffic to the educational components of the site has doubled.
  • There’s been a 15% reduction in the number of pages viewed per visit, as users find their way to the page they need more quickly.

Web Design & Development

CooperSurgical Medical Devices product webpage with links to surgical, contraceptives, clinics and practices, and obstetrics products.
CooperSurgical Medical Devices Desktop homepage - Products That Help Women Live Healthy Lives, slogan. CooperSurgical Medical Devices webpage, surgical needs products. CooperSurgical Medical Devices webpage for Advincula Delineator product, pictures of device, list of product variations and description.
CooperSurgical Medical Devices product webpage with links to surgical, contraceptives, clinics and practices, and obstetrics products. CooperSurgical Medical Devices webpage with sorted surgical products for women's healthcare needs. CooperSurgical Medical Devices webpage for Advincula Delineator product, pictures of device, list of product variations and description.

Mobile Web Design & Development

CooperSurgical Medical Devices Mobile homepage - Products That Help Women Live Healthy Lives, slogan.
CooperSurgical Medical Devices Mobile webpage list of filtered products and corresponding thumbnail images for each product.
CooperSurgical Medical Devices webpage for Advincula Delineator product information.
CooperSurgical Medical Devices Mobile homepage - Products That Help Women Live Healthy Lives, slogan. CooperSurgical Medical Devices Mobile webpage list of filtered products and corresponding thumbnail images for each product. CooperSurgical Medical Devices webpage for Advincula Delineator product information.

Let’s Connect

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New Business

Mike DeFabrizio
732-539-2257
Email Mike

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28 Worlds Fair Drive
Somerset, NJ
08873

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    Awards & Certifications

    D2 Creative is a Certified Women-owned Minority-owned Business. ©

    D2 Creative is a Certified Women-owned Minority-owned Business.

    ©

    2022

     D2 Creative. All Rights Reserved.