Challenge the Status Quo with a Product Launch Campaign

Services: Campaign Development, Print Design, Website Design & Development

The Challenge: Our client wanted to position their new mammography product as a challenger and a game changer. In this product launch campaign, we wanted to continue to emphasize their commitment to innovation and to improving the lives of women through better diagnostic tools.

FMSU Aspire Cristalle website

Our Approach: We always begin campaign development with a workshop with our clients, to understand the core attributes of the brand and the key market challenges. Even in a case like this, where we already have a deep understanding of the brand, this workshop is a starting point to make sure the product launch campaign is the “right fit.”

FMSU Aspire Cristalle Print Materials
FMSU Aspire Cristalle Website Snapshot
FMSU Aspire Cristalle Website Snapshot
FMSU Aspire Cristalle Website Snapshot
FMSU Aspire Cristalle Website Snapshot













The Result: The “Motivation” campaign features patients as the motivation for our client’s commitment to innovation. Messaging like “Challenge the Status Quo,” and visuals with strong contrasts and a limited color palette, make it clear this is something different: a leader and a challenger. Using these elements we developed new pages for the product website, display ads and printed sales materials.

Aspire Machine