Cancer Clinical Trials: Biopsies
ILLLUMINATIONS are a “special sauce” of character animation, visual metaphors, and a touch of humor—unexpected in this setting, all grounded in science and rooted in humanity. A lot of work goes into making ILLUMINATIONS appear as simple as possible.
As part of the engagement, we developed a set of animated characters with a look and feel that complement the SU2C brand, as well as the breadth of the cancer community. Throughout the engagement, we worked closely with our patient advocate and SU2C to ensure that nuanced messaging was carefully conveyed.
Cancer Clinical Trials: Informed Consent
Cancer Clinical Trials: Epigenetics
ILLUMINATIONS help “take the scary out” of cancer patient education, making it easier and more enjoyable for patients to not only learn about their disease and treatment options but understand and remember what they’ve learned.
The 14 ILLUMINATIONS created for SU2C appear contextually throughout the new Clinical Trials section of the Stand Up To Cancer website as well as on the organization’s YouTube channel.
Along the way, we also worked closely with Stand Up To Cancer’s in-house digital, production, and communications teams, providing copywriting and consulting on the layout for the new Clinical Trials site.