Ortho Development

A Modern Web Site Redesign for an Innovative Medical Device Company

Branding Design & Development, UI/UX Design, Website Design & Development

The
Challenge

Our
Approach

The
Result

Ortho Development is a medical device company specializing in innovative implants and medical instruments for total knee and hip replacement. But more importantly, they’re a company with a simple, powerful mission: Helping people do what they love by giving them back their mobility. Unfortunately for them their website, which had not been updated in 7 years, wasn’t telling visitors that story.

Built on an outdated and inflexible framework, the site was unable to convey a modern user-experience, and didn’t align with their commitment to innovation, clinical success, and advanced orthopedic solutions. What Ortho Development needed was a full website re-imagining, so they partnered with D2 Creative to make it a reality.

To build Ortho Development a site that could deliver the impact a company like their needed, our goal was threefold:

Elevate Otho Development’s brand
Improve user experience
Properly reflect the company’s modern capabilities

Our redesign featured a sleek, modern design that reflects the refinement and professionalism of both Ortho Development’s products and the company as a whole. This was supported by enhanced product pages that showcased their products using 3D immersive experiences. These experiences, which allowed users to explore, spin, and interact with products, made it easier to find detailed information while adding to the innovative feel of the new website. Additionally, to ensure new site would continue looking and running great, we built it on a new, intuitive content management system, alleviating the challenges staff had making periodic changes on the old site.

Our website redesign helped Ortho Development improve user engagement, boost search engine visibility, and provide key audiences with a streamlined and resourceful experience. But beyond that, it turned their website into a tool that was capable of supporting their growth and sharing their story in a way users would notice.

And believe us, people noticed. To date, Ortho Development’s new website has won numerous awards from both the Web Marketing Association’s Internet Advertising Competition and the Vega Awards, including: