The Aspire campaign launch tactics included a product website, email campaign, and sales kit. We also developed large format print graphics and an animated video demonstrating the innovative technology to support Fujifilm’s presence at the annual Radiology Society of North America (RSNA) conference.
To help end users promote the product in their practices, we also developed an innovative, customizable, on-demand strategy. This allows imaging centers to access compliant, Aspire-branded marketing and patient outreach materials through a secure website. Once customized with their own brand identities, product owners can download or print on-demand and dropship from the website.