Welcome to D2 Bites!
Get ready for bite-sized insights, tasty tips, and a few laughs along the way. D2 Bites is a fun and engaging digital series where digital marketing expert Laura Lentchitsky (that’s me!) sits down with pros across the industry for quick, digestible conversations over snacks.
Each guest shares their expertise in things like SEO, social media marketing, video production, web design, and more – all in easy-to-watch clips that won’t take a big bite out of your day.
Laura, Kenny & Vijaya on Repurposing Content: Strategy, AI, and Making Every Dollar Count
Stop letting your best content collect dust. In this episode of D2 Bites, Laura, Kenny, and Vijaya discuss how to stretch your marketing budget by strategically repurposing existing assets. From refreshing old blog posts to adapting messaging for different audiences, learn how to get more mileage out of your work. They also break down how new considerations like GEO (Generative Engine Optimization) are changing the game for content refreshes. If you only have an hour to improve your content strategy, this is the episode to watch.
Code Switching, Finding Your Voice & Celebrating Women’s History Month with Melissa Silva, Lauren Sparagna, and Vijaya Singh
In the spirit of Women’s History Month and following this year’s International Women’s Day, we’re bringing you a raw and inspiring conversation featuring three of D2 Creative’s sharpest minds: Melissa Silva, Lauren Sparagna, and Vijaya Singh
This isn’t just another career talk. It’s an honest conversation on navigating the workplace with confidence. Lauren shares why “getting involved” is the key to owning your seat at the table, while Melissa breaks down why the best leaders are the ones who aren’t afraid to start at the bottom. Plus, Vijaya gets real about the power of “code switching” and the importance of being the mentor you wish you had.
This episode is packed with the kind of honest advice you only get from women who have been in the trenches. Tune in for a dose of inspiration and actionable insights in honor of the women who paved the way and those just getting started.
Melissa Silva, Kris Kmiec & Vijaya Singh on Video Marketing, Multi-Screen Strategy & Big Game Ads
When your video content needs to perform everywhere, from the living room TV to the phone in someone’s hand, your strategy needs to be as flexible as your filming. In this episode of D2 Bites, host Laura Lentchitsky is joined by three experts to dissect the art and science of modern video marketing, drawing insights from the year’s most-watched advertising stage: The Big Game.
Mike DeFabrizio on the Origins, Culture, and Storytelling Heart of D2 Creative
In this episode of D2 Bites, President Mike DeFabrizio (aka Mike D) joins Laura Lentchitsky to reflect on where D2 Creative began, from farmhouse offices and early storytelling work to the culture built around people, trust, and shared meals. Mike shares how video and emotion shaped the company’s foundation, why stories are still the most memorable form of communication, and how food, relationships, and authenticity became central to D2’s identity.
Keith Rasmussen on Making Big Ideas Work with Immersive Tech and Creative Problem-Solving
In this episode of D2 Bites, multimedia developer Keith Rasmussen joins Laura Lentchitsky to give a behind-the-scenes look at building immersive experiences without headsets, using 3D tablets to demo devices too big to ship, and designing tradeshow interactions that make people stop and take notice. From hand-tracked portals and holographic displays to late-night breakthroughs with a sleeping baby on his shoulder, this episode is about problem-solving, persistence, and the quiet work that makes innovation feel like magic.
Alessio Martino on Designing for Clarity and the Stakes of Healthcare UX
In this episode of D2 Bites, Associate Creative Director Alessio Martino joins Laura Lentchitsky to talk about why healthcare design is different. From supporting anxious patients through clear messaging to building trust in portals and dashboards, Alessio shares his perspective on designing with empathy, clarity, and collaboration in mind. He also talks about when to be clever (and when not to) and how working closely with developers makes for stronger outcomes.
Ashley Hemenway on Gen Z in the Workplace, Career Pivots, and the Power of Adaptability
In this episode of D2 Bites, writer and patient advocacy coordinator Ashley Hemenway talks about how Gen Z is changing the marketing world. From nonlinear career paths to redefining credibility on social media, Ashley shares how her unique journey shapes the way she works today, the underestimated strengths of her generation and how growing up with rapid tech changes made her fearless in the workplace.
Anna Juharian and Nadine Anderson Talk Tabs, Timelines, and Teamwork
In this episode of D2 Bites, Project Managers Nadine Anderson and Anna Juharian get real about the behind-the-scenes work that keeps marketing projects running smoothly. From juggling deadlines to navigating unclear client feedback, they share practical tips and a few relatable truths about what it takes to keep everything (and everyone) moving forward.
Britton Shinn Talks Agency Breakups, RFP Mistakes, and What Clients Really Want
In this episode of D2 Bites, VP of Strategy Britton Shinn gets candid about what makes client-agency relationships thrive… or fail. He shares how marketing teams can get more value from agency partners and how today’s most successful collaborations are built on transparency, trust, and measurable results.
Melissa Silva on Turning Data into Marketing Impact
In this episode of D2 Bites, Senior Account Supervisor Melissa Silva shares how she went from data-phobic to data-driven. She talks about using analytics to uncover insights, the balance between gut instinct and hard numbers, and how smart storytelling can turn raw data into meaningful marketing impact.
Lauren Sparagna Gets Interrupted
by Kevin Chung while Talking Video
In this episode of D2 Bites, Lauren Sparagna discusses the intricacies of video capture and production from our sound studio, while input from the video team adds a twist to the conversation.
Laura Lentchitsky Shares SEO
Trends and How AI and Chatbots are Changing the Game
In this episode of D2 Bites, Laura Lentchitsky swaps seats from host to interviewee to dish about how AI-powered chatbots are reshaping search engine results, the importance of balancing technical and creative aspects in SEO, and practical tips for optimizing content in MedTech.
Patrick Sodano Shares Hot Takes on Heat Maps and Web Design
In this episode of D2 Bites, VP of Creative Pat Sodano demystifies heat mapping technology, revealing how it informs web design, balances creativity with analytics, and enhances user experience by tracking where visitors click and scroll.
Vijaya Singh’s Guide to Authentic Social Media
In this episode of D2 Bites, social media expert Vijaya Singh reveals the secrets behind her new content cheat sheet, discusses the evolving role of social media in MedTech, and explores the balance between authenticity and trendiness across platforms.
Kenny Kudzma Talks AI and Why Robots Aren’t Taking Over Just Yet
In this episode of D2 Bites, writer Kenny Kudzma shares his approach to content creation, using AI, tackling writer’s block, and how video game music fuels his creativity, all while discussing its role in the changing landscape of digital marketing.
