Content Development and Marketing

Pharma Training Doesn’t Have to Feel Like a Chore—or a Bore.

We transform complex concepts into captivating courseware, powered by storytelling.

For employees tasked with absorbing vast amounts of product and disease-state information, the right training can mean the difference between confidence and confusion. A confident team conveys the latest science to busy healthcare practitioners both accurately and efficiently. A confused team risks inaccuracies, missed opportunities and even compliance failures.

We understand the pressure to deliver comprehensive pharmaceutical training that’s also engaging. Your audience—whether new hires or seasoned specialists—needs to master complex science and clinical data, often under tight deadlines. But learning doesn’t have to feel like a data dump.

We believe that the best commercial training materials don’t just present information—they make it memorable and engaging.

Our Approach: Blend Science with Storytelling

Luminations—Educational Media That Creates “Aha!” Moments

We turn complex topics into engaging, experience-driven narratives that stick.

The Luminations approach is grounded in adult learning principles. But we take it a step further—translating the most challenging and abstract concepts into fun teaching moments for the pharmaceutical and medical device industries.

Luminations gives you content that empowers your sales and field-based teams by infusing them with knowledge and confidence earned through active participation, role-playing, simulations, and more.

Our creative process blends:

Visual Metaphor – We leverage the familiar to introduce the unknown. This helps to explain and visualize abstract concepts, creating “Aha!” moments that activate the brain’s reward centers and enhance recall.
Lighthearted Character Animation – We use animated sequences to bring complexes processes to life in a way that’s both engaging and non-intimidating. We supplement this with traditional, 2D medical animations and illustrations as needed.
Interactivity – We chunk out the learning, constantly challenge the learner and reinforce teaching points via quizzes, knowledge checks, role plays and simulations.
Science Documentaries – You may want to leverage your own scientists to help explain the development of a new product. Or your KOLs could offer pearls throughout an interactive learning experience.

See for Yourself

While client confidentiality prevents us from sharing the full scope of our work, this brief explanation of the p53 gene was created as part of a comprehensive oncology training program.

Experience the Difference in Your Next Training Program

Challenge us with your most abstract concepts. Our in-house capabilities give you limitless options to build an effective learning experience. From our instructional designers to our media teams and programmers, we can create a custom mix of media and engagement methods to keep your students focused and involved.

We partner with you to understand your specific training goals, target audience, and content needs. The result is a custom solution tailored to your team and your brand.

Ready to Create Luminations Training Content?

Schedule a meeting to discuss how we can elevate your next training program from a requirement to a memorable learning experience.

Awards & Certifications