Engaging Website Performance Reporting
Services: Web Analytics & Measurement
The Challenge: Every month, our client was asked to prepare a website analysis and performance report for company leadership. The report generally consisted of rows of tabular data in a spreadsheet with a handful of top-line charts. Not only was it tedious to prepare, but it wasn’t the most engaging way to illustrate site performance. We offered to take over the reporting, allowing our client to focus their attention on other tasks.
Our Approach: Create a turn-key website analysis report that was easy for our client to understand, present and distribute to colleagues.
First, we worked with our client to understand some of the key business objectives for the website. We then mapped those objectives to a series of KPIs that lead off each report along with an executive summary. The balance of the report includes deeper dives into the data related to the initiatives the marketing team is focused on. Where needed, we provide analysis and explanations for any changes seen in the data. The report concludes with a series of recommendations for improvements.
The Result: The new report features lots of graphics making it easy to present, interpret and share. Our client gets much better reporting, in much less time. What used to take our client hours and hours to prepare now arrives in their inbox at the beginning of each month.