Our task was to create a turn-key website analysis report that was easy for our client to understand, present, and distribute to colleagues. First, we worked with our client to understand some of their key business objectives. We mapped these objectives to a series of Key Performance Indicators (KPIs) that would lead off each monthly report along with an executive summary that outlined the analysis in a concise, easy to understand way.
The balance of the report includes deeper dives into the data related to the initiatives the marketing team is focused on. Where needed, we provide analysis and explanations for any changes seen in the data. The report concludes with a series of recommendations for improvements.
We’ve created a visually appealing product that no longer takes days to complete, and arrives in a client’s inbox every month. Our product is easy to interpret, present and share. With this methodology, our client is better served with more reliable web performance report in a fraction of the time.