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Enhanced Merchandising and Product Organization for the Leading US Foot Care Brand

The challenge

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The challenge

Dr. Scholl’s, the leading insole, orthopedic, and foot care brand in the US needed to move away from their existing website, which was owned by the brand’s former owners. But more than that, they wanted to take this opportunity to reimagine the organization and presentation of their products, enhance the overall user experience and add ecommerce functionality.

Optimizing the Dr. Scholl’s website and implementing ecommerce were our priorities from the start of this project. With input from the client on key concerns, we used data collected from heat maps of user activity coupled with the insight of our UI experts to determine what the most important on-site issues to address were.

We oversaw a complete overhaul of how product information was organized on the site, grouping products into the categories and subcategories that would make them the easier for consumers to find. This coupled with the addition of a new ecommerce platform allowed for direct sales on the website, a functionality that was previously missing entirely.

Our approach

CLINICALLY PROVEN TO HELP YOU MOVE MORE

Moving more has vast health benefits, and since your feet are the key to it all, Dr. Scholl’s is passionate about the science of biomechanics.

LET US HELP YOU FIND THE RIGHT PRODUCT

Our Insole Advisor can help you get the insole or orthotic shoe inserts to help you keep moving.

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The result

Our updated organization of content helped to simplfy the visitor’s experience on the site and more efficiently help them find the insoles, orthotics and foot care products that are right for them. Additionally, the ecommerce functionality now added to the site opened up a new opportunity for revenue that Dr. Scholl’s did not capitalize on previously.