A New Brand Supports New Offerings
The Challenge: After the consolidation of several business units, MediMedia needed rebranding to support the new company’s integrated services and solutions offerings. They needed to get off the ground running and asked D2 to launch the new brand within two months. The brand strategy had to be solid and enduring, but flexible enough to accommodate an organization in transition, as new acquisitions were on the horizon.
Our Approach: Our brand strategy incorporated the service and solutions product architecture as well as the company’s core mission and values in a new, iconic visual identity system. Strong brand cues helped MediMedia Health build brand recognition and brand equity. We developed brand identity guidelines to ensure brand continuity among internal and external teams. The new website (including a content management system (CMS)) presented the brand’s product and service offerings. We also supported the sales teams, writing and designing custom PowerPoint presentations for seven product/service groups.
The Result: Companies make a big investment in branding and visual identity, and a good brand should be able to stand the test of time. Since we launched the brand, the company has gone through some changes, but the brand is as strong as ever.