Corporate Rebranding Conveys Trust, Reliability and Modernity

Services: Brand Development, Website Design, Business Collateral Development, Trade Show Booth Design

The Challenge: FII has a 100-year history in financial securities. They wanted new messaging and a brand identity that would leverage their strength, experience and responsiveness to customer needs. The new brand had to encompass both the reliability of FII’s data and a modern outlook.

Our Approach: Our brand discovery workshop helps guide stakeholders to provide insights about their organization. The process is proven, thought-provoking and, yes, even fun! Once we’d helped our client to articulate the essence of their brand, our job was to reflect that in the new brand mark, core messaging, business collateral and website design. That’s where we add our “special sauce!”

Laptop picturing FII web site

FII's History

FII Library Services

FII on Mobile


FII Logo


FII Collateral


FII Style Guide

The Result: Our new brand identity for FII is confident and technical in tone, with a color palette that expresses an enduring yet contemporary and vibrant organization. The new brand mark and collateral were rolled out in the company’s redesigned, mobile-friendly website, trade show booth and business collateral.