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Website Measurement and Reporting
If you manage the digital presence for your company, you’re probably tasked with providing analytics and measurement reports too. Unfortunately, the amount of data points to measure can be overwhelming. Too often we end up producing spreadsheets with row after row of raw data that’s hard to explain to colleagues. On top of this, it’s not only tedious to prepare them, spreadsheets aren’t an engaging way to demonstrate site performance.
That’s where D2 can help. We’ll help you interpret the data, articulate what should be ignored or addressed, and deliver a turn-key report that you easily present and distribute to colleagues.
Make Analytics Actionable
Many digital marketing managers are stuck with hand-me-down, legacy reports that have too much data. Others don’t look at their reporting at all. The first thing we do when working with you is to define your key business objectives and determine the KPI’s for your site. Since this information is key to gauging success we establish benchmarks for ongoing monthly comparisons.
After nailing down the goals and objectives, our team prepares a monthly report that outlines visitor demographics, sources of traffic, content performance and user engagement. Where necessary we take deeper dives into the data and provide explanation for notable changes. Whenever we identify opportunities for improvement we include those in the report each month as well.
Monthly Report Review
Need a little help understanding your analytics and all the information in your reports? We offer clients monthly calls to walk them through the reports and field any questions. We’d be happy to do the same for your team.