We connect your brand with customers
Great branding is about giving customers a reason to believe. Selling your products and services takes more than low prices and great features. In this competitive marketplace connecting with customers is a priority. If you want them to care about your brand you need to do two things; make an emotional connection and create a meaningful experience.
Using a process we call the Brand Discovery Workshop, we focus key stakeholders from a variety of disciplines on your organization, its products and services, mission and public perception in order to reach consensus on critical brand issues. We facilitate the discussions, adding insight as well as act as the “sounding board” and mediators.
Once we’ve gained the required knowledge we can help you:
- Launch a new brand or product
- Create brand messaging
- Rebrand your organization
- Ensure brand consistency
Brand or Product Launch
Ready to introduce your brand or a new product to the world? Our insight can bring your brand to life. Together, we’ll develop the voice, visual identity and story for the outside world (and your internal organization too). We’ll design a strategy to position your brand and define the marketing tactics you will need to engage your customers.
Brand Messaging & Positioning
In marketplaces cluttered with similar offerings, brands struggle to connect with customers. Our process uncovers customer pain points while identifying what makes you unique. With this information, we develop messaging that communicates your value proposition to your audience.
Revitalizing Your Branding
Sometimes your visual identity or logo can make your organization seem “behind the times,” or maybe it’s just too similar to your competition. Our branding strategists can help to make your brand unique, meaningful and relevant.
Another key aspect of this process is to ensure that everyone in your organization (from sales to customer service to management) speaks about the company in the same way. To do this, we develop brand guidelines so you can effectively manage your brand moving forward.
Ensuring Brand Consistency
A key aspect post branding is ensuring the brand’s consistency in its tone, message and visual representation. To do this, we develop brand guidelines so you can effectively manage your brand moving forward.