Valley National Bank "Kids First" Website

Valley National Bank's Kids First Savings Club helps children learn about money. When the bank wanted to enrich its customer relationships and extend the reach of its educational programs, it turned to family finance guru Neale Godfrey and D2 Creative.

Working with Ms. Godfrey's acclaimed financial literacy curriculum, D2 Creative developed a Flash site featuring a virtual tour of a bank with Valley National's animated characters, Val and Lee, and four educational games featuring Ms. Godfrey's characters, The Green$treet Kids. The games use lively character animations to teach everything from basic coin counting to advanced financial concepts, and have generated significant traffic to the site, strongly reinforcing the bank's highly successful, breakthrough initiative.

Visit: www.vnbkids.com