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Create your "pull" market strategy
Almost 95 million consumers, or about 41% of the adult U.S. population, use the Internet to research information about prescription drugs. The number is even higher for health-related issues. These consumers visit government-sponsored health sites, manufacturer websites, blogs and other sites to gather information about their disease state and the drugs they use.
The top-rated, branded pharmaceutical product sites are consistently those that allow users to quickly find relevant information. They offer patient resources such as social media applications, email and support group programs, as well as engaging, rich media content like patient success stories and instruction guides.
ePharma consumers are actively engaged in their own health care. They want to interact with your site to find information that is personally relevant. When you give ePharma consumers the options and the content that they are looking for, they will reward you by returning to your site and by becoming advocates through blogs and user groups.
D2 Creative’s strength in ePharma Solutions grows naturally out of our long history in Web design and development, our in-house rich media capabilities, and our deep understanding of the pharmaceutical industry. Added together with our strategic consulting services, online marketing, custom technology solutions and analytics, D2 provides a holistic approach to ePharma marketing.
Browse some of our solutions, or contact us to begin working on your custom solution.