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Web Persona Development
Model your audience to get targeted results
So you've launched a new campaign or website after months of hard work. Will it be a success with your intended audience? How will they respond to your new design? You can never be certain, but employing tactics like persona development can improve your odds.
All too often, when the design process begins, only input from internal stakeholders is considered. We agree that consulting hundreds of users could stall the design process right from the get-go. Enter persona research. By identifying “typical” users and creating preference-based profiles, you can include features designed to support user goals and experience.
If you don't have the resources to manage this process internally, D2 Creative can help. We'll partner with your team to understand your business objectives and target audience. Then our experts will develop key user profiles and competitor demographics. Need more? We offer a full range of website design services and enterprise technology solutions to suit your needs.