Website Information Architecture & Usability

Effects site usability, findability and more

Information architecture is an element of website design that is commonly overlooked. Too often designers and developers don't consider the importance of simple and logical site organization on usability and user experience.

Information Architecture is defined as "the art and science of organizing and labeling websites, Intranets, online communities and software to support findability and usability." Designing the user experience is a key factor in ensuring that your website meets its goals. Improving usability through logical and intuitive organization leads directly to more click-throughs, more downloads, more leads generated, and more sales.

And, speaking of findability, web information architecture also happens to be a key ranking factor for search engines. The more simple and logical the organization of the site, the easier it is for search engines to find and index your content, and that’s a good thing!

At D2 Creative we know great design is about more than visual appeal. We create eye-popping design with great architecture, findability and usability. Talk to us today about how we can optimize your website design for the best user experience.