CAPABILITIES

Search Engine Optimization (SEO)

CAPABILITIES

SEO Audits & Site Updates

Fact: Buyers use search engines every day to find products and services. You need them to find your company, not the competition… how do you stand out?

At D2 Creative, we specialize in crafting effective SEO strategies that propel your brand to the top of search engine results pages. Our consultants will work with you to evaluate your products, services, and target customers to determine the approach you need to influence buying decisions. This strategy might take the form of web page copy, infographics, images, video, or more likely, some combination of all of these.

We conduct keyword research and align priority terms and phrases to your content to ensure success. Then we’ll review your website to determine if there are any technical issues that need to be addressed. Factors like page load speed and mobile-friendliness can have a real impact on your page’s ability to rank in search engines.

Finally, before putting everything in place, we’ll prepare a baseline analysis report to ensure that going forward performance can be effectively measured.

Higher search rankings aren’t immediate, but SEO works. Most clients see double-digit improvements in key metrics within 3-4 months.

Request an audit of your website’s performance and keyword rankings.

Organic and Paid Search Strategies

The top website traffic drivers are from organic and paid search.

Pay-per-click advertising often results in an immediate boost in traffic, but it can be expensive to maintain and the quality of users may be poor if audience targeting isn’t thoughtfully planned. It is wise to spend the time developing a well-thought-out campaign.

Organic tactics like search engine optimization are very effective and offer significant long-term advantages. SEO may require more upfront work in research, planning, and content creation, but in time it will deliver consistent and highly qualified traffic to your site. With our clients, we regularly see that visitors arriving organically via search engines view more pages, stay longer, and convert more than those arriving from other channels.

A key factor in successful organic and paid search strategies is developing a manageable and affordable combination of both. We’d like to help you define that mix.

Did you know? You can (and should) optimize all of your content for search, not just your website. Read about how our team optimized videos on the IEEE EMBS YouTube channel, resulting in a 38% increase in views and a 21% increase in watch time. Case Study: Optimizing the Social Media Presence of an International Biotech Society.

Capabilities Appendix

Awards & Certifications

Fast Company Word Changing Ideas 2020 logo.
2019 MM&M Awards: Show Your Bold, Gold award
Veeva Technology Partner Certified Silver logo
Veeva Content Partner Full Service logo
WBENC logo
New York & New Jersey minority supplier development council logo

D2 Creative is a Certified Women-owned Minority-owned Business. ©2023 D2 Creative. All Rights Reserved. Privacy Policy

DIGITAL GLOSSARY

Search Engine Optimization​

Learn More About Branding Design & Development with D2 Creative

What is Search Engine Optimization?

Search engine optimization, or SEO, is the systematic process of improving the usefulness and find-ability of pages on your website. The goal is to deliver value to users and grow exposure to your products and services, while increasing the rank of pages in search engines such as Google, Bing and Yahoo.

SEO is a critical process that takes time. You need to respond to a search landscape that is always changing – search engines update their algorithms, new devices hit the market, and your competitors put more resources into outranking you.

5 Useful SEO Facts

  • Organic search traffic is more engaged than other channels – visitors stay longer and view more pages per visit
  • Sites that rank higher in search engines are seen as more “respectable” by searchers
  • High-ranking web pages can receive as much as 30% more click traffic
  • Only 68% of searches are done in Google. Don’t forget to optimize for Bing, Yahoo, even Ask.com (unless you don’t care about getting an additional 10% of business)
  • Ideally, at least 1/3 if your traffic should come from organic search

What do Search Engines Look for?

  • Great content first and foremost
  • Well organized and logical hierarchy of information
  • Informative content that’s easy to scan and read
  • Simple, fast, user-friendly sites. Evidence shows that sites that respond quickly, rank higher
  • Content that’s linked to and shared by other ranks higher

Things to Keep in Mind

Don’t get hung up on keywords. Search engine optimization has evolved far beyond the inclusion of keywords on pages. Today SEO is more about the total user experience.

Good SEO can’t be done by a robot. Effective SEO requires knowledge, experience and regular attention. If someone offers to perform search optimization of your site for $99, that’s probably what your ROI will be.

Avoid “one and done” thinking. Optimizing your site for search should be a continuous process. Search engine algorithms, common search terms, technology, and typical visitor behavior all change. Your website needs to evolve in order to keep up.

There’s more to SEO than the content on the page. A few of the things that make a difference in to how your pages rank in search engines are: page load speed, mobile-friendly layouts, valid code, the overall “user experience”, and the quality of other sites that link to yours.

Contact Us to discuss your digital marketing program.

Digital Glossary Appendix

Awards & Certifications

Fast Company Word Changing Ideas 2020 logo.
2019 MM&M Awards: Show Your Bold, Gold award
Veeva Technology Partner Certified Silver logo
Veeva Content Partner Full Service logo
WBENC logo
New York & New Jersey minority supplier development council logo

D2 Creative is a Certified Women-owned Minority-owned Business. ©2023 D2 Creative. All Rights Reserved. Privacy Policy