Competitive Market Research

Whether you’re big or small, market research helps you set achievable goals

It’s been said that 50% of most marketing budgets is wasted. The problem is: no one knows which 50%. Competitive market research is vital to making informed marketing decisions that get the most value out of your marketing budget. The agency you hire needs to know where you fit in the marketplace, what your competition is doing and planning.  They also need to know about your customers’ buying behavior, and their understanding of your brand. Our approach covers four key areas of analysis:

• Market Analysis - Addresses key market issues including entry strategy, sizing, trends and profitability

• Competitive Analysis - Identifies both direct and indirect competition, sales trends, strengths, weaknesses, product mix, target market, ad spend, sales channels and growth plans

• Media Analysis - Examines media perceptions of your company, your competition and your industry

• Internal Communications - Reviews existing collateral materials including brochures, websites, media, sales communications and press materials to assess consistency of messaging, communication of brand and relevance of materials

Once you have a picture of your true competitive landscape, let us help you develop realistic goals and tactics that can produce results, whether it’s an email marketing campaign, a new approach to your trade show presence, or updating your eCommerce website.

The insight we gain helps us to uncover the hidden gems of knowledge that can help grow, transform and even revolutionize your position in the marketplace.